The achievement of social media marketing is based on the right mix of productive strategies. The wrong mixture will simply reduce the site visitors from targeted consumers rather than attract all of them. If you devise your social media strategies just like social media optimization on such basis as current trends, you may increase profits and use social networking sites effectively for marketing. Allow me to share the recent developments highlighted in an content published by Forbes based on the 2013 Social Media Marketing Industry Survey.
Low Usage of Social bookmark creating Sites
According to the research reports, the use of social bookmarking sites has decreased to 10 percent coming from 26 percent this summer. This considerable drop of usage clearly indicates the fall of storing sites. Even though the sites including Twitter, StumbleUpon, Reddit and Pinterest are still popular among online marketers, majority of sites (e. g. DIGG, Friendfeed) are almost dying. Therefore , it is not a great practice to trust a bookmarking site blindly for advertising purposes in the current scenario. Instead, check for the websites that are most well-known and perform the bookmarking very extremely.
Decline of Daily Deal Sites
Daily deal features or simply just daily offerings of deals are thought to be a powerful way to attract many targeted customers at the same time. The research report says that around 80% of marketers are generally not interested in using the virtually all popular daily offer sites including Groupon or Living Sociable for their campaigns in the near future.
Now people target more on the very long returns that they obtain from their purchases after a while. Hence, it is advisable to use social networking sites for permanent marketing goals rather than daily goals.
Top rated Sites for Social Media Campaigns
Marketers who use social media to get marketing will certainly carry out social media promotions (using social networking sites to get promotion) for their goods and services to attract targeted consumers. The campaigns will be successful only if the kind of site is popular among the customers.
The research article indicates that internet marketers who spend a lot more than 40 hours per week for social media marketing carry out their campaigns considerably more intensely through Google+, You Tube, Pinterest and Instagram when compared with those who spend half a dozen hours or much less a week on social media. Also, around ninety two percent of online marketers who have five or maybe more years of experience choose LinkedIn than 70 percent of marketers having less than five many years of experience. Forum advertising has also decreased to 16 percent this coming year from 24 percent in 2011.
Around 67 percent of entrepreneurs are planning to increase campaigns through Twitter even though it is a slight decrease from 69 percent last year. Young marketers, more than older types prefer photo sharing sites including Instagram pertaining to launching campaigns. 62% chose blogging since many suitable platform to perfect, which is the highest one particular followed by Google + (61%) and Fb (59%).
Trends of B2C and B2B Marketers
Business to Consumer (B2C) Entrepreneurs use Facebook by a higher rate of 67% than other platforms. When it comes to Business to Business (B2B) marketers, equally Facebook and LinkedIn have equal most of 29% each. Given below is the pie data showing usage information for each platform for B2C and BUSINESS-ON-BUSINESS marketers.
B2B internet marketers use a more diverse assortment of platforms compared to B2C marketers. Both of them tend not to completely utilize blogs and have minimal You Tube usage.
If you are a B2B or B2C marketer, try to encourage blogs as they are considered to be the most popular social media platform. YouTube being the 2nd largest search engine, you may enjoy the benefits it provides by posting cheap videos. Orabrush (B2C Company) and Blentec (B2B Company) have grown to be strong brands by utilizing low cost YouTube videos.
As B2B entrepreneurs increasingly use LinkedIn, they have an opportunity to employ SlideShare (owned simply by LinkedIn). This social media entity can be used for generating leads pertaining to B2B organizations.
Fewer Check-ins Online
In accordance with the research reports, there is also a decrease in the usage of geo-location services including Foursquare from 17% in 2011 to 11% this season. These services allow check-in to your places automatically online. The decline in these types of services indicates that folks are now concerned extra about privacy and safety. Marketers may tackle this situation simply by introducing contests and rewards. This will motivate people to check-in extra.
If you are still following a old strategy for social media marketing, then it is the time to develop new approaches based on all these current trends. It is better to entrust this boring task to a reliable social media marketing company that provides reliable social media marketing products and services rather than try applying the strategies on your own.